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Personalized Postcards: Set Stage for Pageants of Beauty!
A Cosmetic Surgery practice or Dermatology office postcard marketing strategy is a highly effective and affordable way to reach out to your prospects and customers, and dominate your market!
When done correctly a small investment in Dermatology or Cosmetic Surgery Practice direct mail postcards, can yield big new business development returns. Printed postcards are easy on the budget, and also more eye-catching then other types of direct mail marketing pieces.
Today, Cosmetic Surgery offices or Dermatology practices require more than the no-longer-standard “Phone Book” or magazine advertisement. More and improved kinds of marketing strategies means more types of customers calling about your latest and making even more popular procedures!
In order to have a dominating presence in the Dermatology and Cosmetic Surgery Practice market a personalized marketing plan must be implemented to capture the hearts and minds of your potential clients and customers.
- Define the “Cosmetic Surgery/Dermatology Practice Marketing” Goals and Objectives
- Be the star of “New Movers into the Neighborhood” becoming new clients
- To constantly ‘reintroduce’ your current clients to your cosmetic surgery services
- Regularly say “hello” to current clients so they stay in the fold, remember your achievements
- Make known how your expertise in cosmetic surgery solves customer problems
- Get your current Dermatology/Cosmetic Surgery clients to increase their referral agent powers
Identify Your Audience
As with all Cosmetic Surgery marketing efforts, it is extremely important to zoom in on who you are targeting. Then you are much more likely to get the best return on your postcard campaign. If your goal is to land new customers, your goal is to intimately understand “what kind of Dermatology or Cosmetic Surgery
- Practice you want to be so it is clear to the recipient (potential local customer).
- Postcard Marketing Rulings of Thumb
- Target a Realistic Geographic radius from your Cosmetic Surgery/Dermatology Practice
- Develop a List of Households with demographics most likely to access your surgery expertise
Focus on 'Ideal' Consumer for the Services Provided
Once you’ve identified your local Dermatology and Cosmetic Surgery Practice target client base, you’re ready to create your postcard design and message.
Concise & Precise Design, Message
Two Key Postcard Copywriting Rules
These rules are critical for capturing the attention of the new customers of Cosmetic Surgeons or Dermatologists.
A Clear, Bold Headline
Keep your postcard headline short and simply effective. On the front of your postcard there should be one simple and central message that is the focus of the Cosmetic Surgery or Dermatology marketing postcard campaign.
The best way is to achieve this is with a bold and clear headline that’s not cluttered up with other text. A good guideline is to have the headline fill up at least 15% of the front of the Cosmetic Surgery practice or Dermatology office postcard.
Fewer words create higher impact. Imagine extra words costing you more in phone calls, other inquiries. Postcard headlines on the front like, ‘Rebecca, Ready to Positively Change Your Life!” gets your local Cosmetic Surgery customers attention.
This personalized printing concept, if combined with a visually appealing image that accents and supports the message will be a recipe of an excellent Cosmetic Surgery or Dermatology Practice marketing postcard. Examples: CopiesAndPrint.com
Perceptive Perspective: “Whats In It For Me” (W.I.I.F.M)
Look at your message from the new customer’s perspective. Rather than touting technical capabilities or announcing news presenting features, your Dermatology and Cosmetic Surgery office must explain the benefits your customers will appreciate.
Imagine: If you were a customer calling in panic, or after they were not serviced correctly by other business, would you care about all the technical details or non-specific to them features in a piece of equipment? Maybe yes, but only if it means they can get their Cosmetic Surgery and Dermatology practice needs met faster, more conveniently, at better costs...
Get Them To Act: Effective Call To Action
Timeliness is the ticket to success to most all Dermatologist's or Plastic Surgeon's postcard marketing. Give your potential local customers a compelling reason to take action NOW, such as a discount or reward for responding by a deadline.
Make the postcard do double duty using as a coupon, event ticket or gift card that returns the customer to your business sooner rather than later, which also helps your Cosmetic Surgery Practice measure its effectiveness.
See examples of effective “Call To Actions”: by reviewing the front and back of CopiesAndPrint.com postcards.
Choosing a Postcard - Response vs. Cost
The most profitable Cosmetic/Plastic surgeons or Dermatologists direct mailed postcards campaigns achieve the highest possible response at the lowest cost. While smaller sized postcards are cheaper to print and mail, a larger postcard will stand out among other mailing pieces.
This often means larger postcards are often more cost effective because they get a higher response (ROI). Cosmetic Surgery or Dermatology practice marketing postcards of a larger size can be distinctive and also give you more room for additional content to add more value (in a precise, concise fashion).
Personalized, full color Cosmetic Surgery or Dermatology practice marketing postcards have also shown to increase response rates as much as 35% compared to generic presentation, non-personalized postcards
A Good Clean and UP TO Date Mailing List
If you're targeting a current Dermatology or Cosmetic Surgery Practice marketing customer list, you'll want to keep your mailing addresses up to date or take extra steps to ensure your postcards get delivered. Mailing services such as NCOA (National change of address) may cost a few pennies more, but pay off by getting more pieces into the hands of your valuable new local customers.
Contact 800.517.5563 service@CopiesAndPrint.com to receive expert creative direction and the right advice on how to create an effective postcard design and campaign.
Or check out our direct mail, postcard, mailing products: CopiesAndPrint.com!
